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Table of content:

Part One: Strategy Analysis
Chapter 1. What Is Strategy and Why Is It Important?
Chapter 2. The Strategic Management Process
Chapter 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4. Internal Analysis: Resources, Capabilities, and Activities
Chapter 5. Competitive Advantage and Firm Performance
Part Two: Strategy Formulation
Chapter 6. Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7. Business Strategy: Innovation and Strategic Entrepreneurship
Chapter 8. Corporate Strategy: Vertical Integration and Diversification
Chapter 9. Corporate Strategy: Acquisitions, Alliances, and Networks
Chapter 10. Global Strategy: Competing Around the World
Part Three: Strategy Implementation
Chapter 11. Organizational Design: Structure, Culture, and Control
Chapter 12. Corporate Governance, Business Ethics, and Strategic Leadership
Part Four: Michael Phelps
Part Five: Cases

Product Details:

Language: English
ISBN-10: 0078112737
ISBN-13:978-0078112737
ISBN-13: 978-0078112737
Author: Ali

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