Download Understanding Business 11th edition by Nickels McHugh and McHugh Test Bank

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Chapter by chapter guide:

Section 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Section 1 Taking Risks and Making Profits inside the Dynamic Business Environment

Section 2 Understanding Economics and How It Affects Business

Section 3 Doing Business in Global Markets

Section 4 Demanding Ethical and Socially Responsible Behavior

Section 2: Business Ownership: Starting a Small Business

Section 5 How to Form a Business

Section 6 Entrepreneurship and Starting a Small Business

Section 3: Business Management: Empowering Employees to Satisfy Customers

Section 7 Management and Leadership

Section 8 Structuring Organizations for Today's Challenges

Section 9 Production and Operations Management

Section 10 Motivating Employees

Section 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Section 11 Human Resource Management: Finding and Keeping the Best Employees

Section 12 Dealing with Union and Employee-Management Issues

Section 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Section 13 Marketing: Helping Buyers Buy

Section 14 Developing and Pricing Goods and Services

Section 15 Distributing Products

Section 16 Using Effective Promotions

Section 6: Managing Financial Resources

Section 17 Understanding Accounting and Financial Information

Section 18 Financial Management

Section 19 Using Securities Markets for Financing and Investing Opportunities

Section 20 Money, Financial Institutions, and the Federal Reserve

Extra Chapters

Reward Chapter A Working Within the Legal Environment

Reward Chapter B Using Technology to Manage Information

Reward Chapter C Managing Risk

Reward Chapter D Managing Personal Finances

Item Details:

Dialect: English

ISBN-10: 0078023165

ISBN-13: 978-0078023163

ISBN-13: 9780078023163

Creator: William G. Nickels, James M. McHugh, Susan M. McHugh

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